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                     is a multidisciplinary designer turning messy systems into meaningful ones.

JANINE LOO

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With a background in Industrial Design, Janine brings a harmonious blend of creativity and precision to her work. When she's not designing, you can find her sharing her skills as a piano teacher, practicing her favorite tunes, or curating playlists that inspire her next big idea.

Concept to Launch: Digital Credential Testing 

Product Design, UX Strategy

Headed the design and full development lifecycle of an industry-leading digital identity validation platform, establishing a future-ready, accessible, and modern standard.

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Bringing Personalized Profiles to EspialTV

Design Systems, UX/UI

Spearheaded research and design of personalized profiles, aligning cross-platform experiences and enhancing usability through data-informed design.

Revolutionizing a Corporate Portal Experience

Design Systems, UX/UI

Led the digital transformation of an enterprise portal with 4k+ users, conducting research and design to deliver a modern, intuitive, and accessible portal.

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UX

Redefining Canadian Insurance Journeys

UX Research, Service Design

4-phase UX research and service design initiative for a major Canadian company, delivering journey maps, personas, and actionable insights to drive strategic executive decisions.

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